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Name-Dropping


Out of over 400 naming projects, here are just a few of the brands Beth has named (either independently, or working for branding agencies such as Catchword, Mortar, and 180° Communications):

To heat up productivity, engineers use Simr: a next-level simulation automation platform that's a hotbed for innovation.

For this cyber security company, the name FireEye evoked its clear-sighted, take-no-prisoners vigilance.

Artica’s decision-science platform fuels the success of e-commerce brands by transforming business data into actionable insights.

To help kids with special needs flouish, Room To Bloom brings together wellness resources from the clinical to the holistic.

Named for a flower that's a symbol of purity, this pristine display glass is one of many Corning products named.

For users who don’t want to bare personal information online, the Figleaf app keeps personal stuff hidden from view.

When customers can charge purchases to their mobile bills, sales add up—a lot. Or, as they say en français, beaucoup.

The Scottish Enlightenment leader Lord Kames inspired this alliterative name for Aegon's Scotland subsidiary.

Showcasing the Norwegian origin of a line of Omega-3 supplements, the name Fjorda conjures up pristine seas and naturally pure ingredients.

An outgrowth of the San Francisco Planning Department, Groundplay turns underused city spaces into lively communal places.

Pharmaceutical researchers can innovate more freely and productively with Freeslate's automated platforms and software.

It’s a game! It’s a learning tool! It’s an adrenaline-pumping, sensational introduction to the world of Wall Street and the trading pit.

One of several Allstate programs named, GoodForLife combines life insurance wtih lifelong medical benefits.

For construction and public safety workers who need protective gear, the clothing retailer BufferZone has all the right stuff.

A coined word captured the spirit of a software company that helps turn sales leads into sales revenue—fast.

Spare and stylisth, this Belkin keyboard case for tablets deserved a name as minimalist and cool as the case itself.

A software suite from ZS Associates, Javelin helps sales teams go the distance and manage sales operations from beginning to end.

Simple, intuitive names made Wells Fargo financial tools such as this virtual vault for documents more accessible.

Burson-Marsteller wanted to convey how out there and innovative their boutique was. This name did the trick.

The name River Islands evoked the easy, breezy lifestyle of this scenic planned community on the California Delta.

Who says kids have to sit still to learn? Leapfrog's high-energy learning system gets kids dancing and jumping.

The online investment bank Equityhound had a simple mission: to sniff out real estate opportunities for high-net-worth individuals.

For business server hosting and fiber-optic network connectivity that's fast, fluid, and virtually disruption-free, Netstream delivers.

Floral notes combine with delicate fruit flavors in this white wine from Trivento, made with Argentina’s signature white grape.

Combining the words "avant" and "go" led to a name that spoke to the dynamic, future-facing character of this Agilent spinoff.

Name-Dropping


Out of over 400 hundreds of naming projects, here are just a few of the brands Beth has named (either independently, or working for branding agencies such as Catchword, Mortar, and 180° Communications):

To heat up productivity, engineers use Simr: a next-level simulation automation platform that's a hotbed for innovation.

For this cyber security company, the name FireEye evoked its clear-sighted, take-no-prisoners vigilance.

Artica’s decision-science platform fuels the success of e-commerce brands by transforming business data into actionable insights.

To help kids with special needs flouish, Room To Bloom brings together wellness resources from the clinical to the holistic.

Named for a flower that's a symbol of purity, this pristine display glass is one of many Corning products named.

For users who don’t want to bare personal information online, the Figleaf app keeps personal stuff hidden from view.

When customers can charge purchases to their mobile bills, sales add up—a lot. Or, as they say en français, beaucoup.

The Scottish Enlightenment leader Lord Kames inspired this alliterative name for Aegon's Scotland subsidiary.

Showcasing the Norwegian origin of a line of Omega-3 supplements, the name Fjorda conjures up pristine seas and naturally pure ingredients.

An outgrowth of the San Francisco Planning Department, Groundplay turns underused city spaces into lively communal places.

Pharmaceutical researchers can innovate more freely and productively with Freeslate's automated platforms and software.

It’s a game! It’s a learning tool! It’s an adrenaline-pumping, sensational introduction to the world of Wall Street and the trading pit.

One of several Allstate programs named, GoodForLife combines life insurance wtih lifelong medical benefits.

For construction and public safety workers who need protective gear, the clothing retailer BufferZone has all the right stuff.

A coined word captured the spirit of a software company that helps turn sales leads into sales revenue—fast.

Spare and stylisth, this Belkin keyboard case for tablets deserved a name as minimalist and cool as the case itself.

A software suite from ZS Associates, Javelin helps sales teams go the distance and manage sales operations from beginning to end.

Simple, intuitive names made Wells Fargo financial tools such as this virtual vault for documents more accessible.

Burson-Marsteller wanted to convey how out there and innovative their boutique was. This name did the trick.

The name River Islands evoked the easy, breezy lifestyle of this scenic planned community on the California Delta.

Who says kids have to sit still to learn? Leapfrog's high-energy learning system gets kids dancing and jumping.

The online investment bank Equityhound had a simple mission: to sniff out real estate opportunities for high-net-worth individuals.

For business server hosting and fiber-optic network connectivity that's fast, fluid, and virtually disruption-free, Netstream delivers.

Floral notes combine with delicate fruit flavors in this white wine from Trivento, made with Argentina’s signature white grape.

Combining the words "avant" and "go" led to a name that spoke to the dynamic, future-facing character of this Agilent spinoff.

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