Beth’s wordsmithing career  began when she was four years old and she coined the term “gladisfied” (a portmanteau of “glad” and “satisfied”) to express her satisfaction. The rest, as they say, is herstory.

Following an award-winning advertising career as a copywriter and creative director in the San Francisco Bay Area, Beth honed in on the rarified realm of brand naming. She spent seven years at the branding agency Catchword, where she led creative naming projects for HP, Corning, Wells Fargo, and Allstate (among many others) before starting her own verbal branding business. She has spearheaded the creative for hundreds of B2B and B2C brand naming projects, and has named just about everything you can imagine (and some things you probably can’t).

Beth got her B.A. from Brown with a double major in Creative Writing and Organizational Behavior, and helmed the arts section of the university newspaper. She later trained in psychology at the Pennsylvania Gestalt Center, and in coaching at the Coactive Training Institute in California. She draws from all of these disciplines to uncover brand stories, use words impactfully, and stimulate teams of people to arrive at new insights and ideas.

A New Yorker by birth and Californian by temperament, Beth divides her time between her home in Marin County (where she makes frequent pilgrimages to the ocean), and her native Manhattan (where she reclaims a little bit of her New York edge).